Become 1-of-1 so you never have to worry about the market, or humanity, being against you again.
Have you heard that it’s important to give value? One of the biggest mistakes I see aspiring entrepreneurs in the creator economy make is assuming people want value ONLY. This leads to perfectionism, analysis paralysis, and of course, the dreaded imposter syndrome.
To make matters worse, we live in the Information Age. How can anyone outcompete Google? (Or the ever-evolving, increasingly sophisticated AI tools, for that matter?)
Nowadays, anything can be discovered with a simple search on the Internet.
Rather than trying to keep up with the intelligent tools, it has become increasingly critical that we begin to examine different ways to quantify our value.
The myth of info ONLY = value is what creates imposter syndrome. It’s time to kill that myth for good.
The Silent Value-Killer for Entrepreneurs
Experiencing imposter syndrome is not new. Many entrepreneurs and high achievers will experience it at some point, or MANY points, along their journey.
You may fear that people will think you aren’t expert enough, or worse yet, you fear people may see you as a fraud.
How else does imposter syndrome show up?
- Self-Doubt: The constant fear of not being good enough leads to self-doubt. Entrepreneurs may feel they don’t possess sufficient experience or knowledge, making them question their capabilities and potentially causing paralysis in decision-making.
- Perfectionism: In an attempt to compensate for feeling like a fraud, many entrepreneurs fall into the trap of perfectionism. They may delay launching a product or service until it’s flawless, which can lead to missed opportunities and an inability to adapt to the market.
- Overworking: Struggling with imposter syndrome might cause entrepreneurs to work excessively to prove their worth. This can lead to burnout and a work-life imbalance, which is unsustainable and counterproductive in the long term.
- Fear of Failure: The dread of being exposed as a “fraud” can be so intense that it prevents entrepreneurs from taking risks. However, risk-taking is a crucial part of innovation and growth in any business venture.
- Inability to Celebrate Achievements: Entrepreneurs dealing with imposter syndrome often attribute their successes to luck or timing rather than their abilities or hard work. This mindset can diminish their achievements and hamper their motivation to pursue further success.
- Difficulty Accepting Feedback: Positive feedback may be dismissed, and constructive criticism can be taken too personally, making it challenging to grow and improve professionally.
If you’re like most people, you drown in certifications and take more courses, seminars, etc, and years later, have nothing to show for your learning.
This is why I say knowledge is NOT power.
Knowledge that is applied, however, makes you dangerous — in a good way.
What Value Do You Have Aside from AI and Search Engines?
If you want to become dangerous, you must know one thing: your unique value.
This was something I struggled with for a very long time. Too long. So what I had to do, was discover, what my unique value was, and lean into it. When times got hard, I had to fall back on a handful of tried-and-true methods.
How do you begin to discover it? Here are some questions you can ask yourself:
What have you experienced that’s uncommon for others?
What’s your story? Your background?
Your life’s struggles and triumphs?
If you wrote an autobiography, what would be the climax moments?
You know those times, when you thought you might not make it, but then pulled through?
THAT’S what makes you unique.
AI will never be able to compete with a real human being’s experience.
That’s what makes you valuable.
Stop trying to become a human encyclopedia and instead, lean further into what makes you, you.
When you bake that into what you do, no matter what it is, you are 1-of-1.
You’ll never have to worry about outcompeting Google, ever again.
If you’d like to receive more help to discover your unique value, I am holding a workshop on March 20th at noon EST. Click here for more details.
